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“Should I shift to composable architecture or stick with a platform-based architecture for my ecommerce business?”
What is an Ecommerce Technology Audit?
So, you’re looking to scale and grow your ecommerce business. But how do you know if you have the proper technical foundation for doing so, or …
DevOps Framework for Ecommerce
Today, there are many ways for customers to access ecommerce sites: from laptops and mobiles to tablets and interactive displays. Devices vary in size, resolution, and …
AI in eCommerce: It’s Everywhere
When you think of AI, it’s easy to think of science fiction. You may think Artificial Intelligence (AI) still belongs in the future and that it’s …
AI in Ecommerce: How It Adds Value
With the increased dedication to online shopping because of the pandemic, one thing has become apparent for retailers of all kinds — the value of artificial …
Google Universal Analytics (UA) vs Google Analytics 4 (GA4)
Google Universal Analytics (UA) used to offer the option to create web + app and web properties for tracking, but this is no longer the case. …
Increase Your Speed to Market with Magento 2 Themes
If you’ve been following along on our blog, then you’ll have heard how Magento 2 offers everything your business needs to deliver exceptional customer experiences and …
Building your Optimisation Technology Stack
When starting out on a program to optimise conversion rates (CRO) or—more broadly—the customer experience (CXO), you will inevitability run into some challenges around the technology …
Magento 2 Migration: An Expert Guide
The commerce landscape is undergoing huge change. Customer expectations, fragmented buying habits, technological advancement and increased competition are requiring businesses to adapt in new and often …
The Optimisation Myth: Running Experiments During Peaks
If you or your marketing team is running a Customer Experience Optimisation (CXO) program (or Conversion Rate Optimisation (CRO) program) and you validate your ideas through …
Google Analytics Enhanced Ecommerce — Why You Need It
With Google Analytics Standard Ecommerce, you gain a standardized setup and insight into how your site is doing. You can track and view product and sales …
The connection between AI and eCommerce
The influence of artificial intelligence (AI) and machine-learning on eCommerce operations is growing significantly. As businesses embrace the concept of customer centricity to keep up with …
