Amazon and the Nordics—To Amazon, or not to Amazon?
Amazon Sweden has launched— what eCommerce choices do you have? But as we’ve seen throughout this 4-part series, it’s more complex than just a simple ‘yes’ …
Amazon and the Nordics—Creating a Store Primed for Success
As we learned in our previous article, Amazon represents one channel of many in your sales strategy. It has some huge advantages and opportunities but is …
Black Friday Preparation: How to Build A BFCM Command Center
Early in my career, a client in the home video industry asked if we could build a war room to combine and monitor real-time sales, replenishment …
Amazon and the Nordics—One Piece of the Puzzle
As our first Amazon and the Nordics article stated, Amazon opened its first site in Sweden. The news triggered uncertainty, which now requires business leaders in …
Vaimo Guide to Building a Digital Strategy Roadmap
Vaimo works with retailers, brands and manufacturers all over the world to help them accelerate their growth in the digital space. A key part of achieving …
Amazon and the Nordics—Demystifying the Elephant in the Room
Over the last three years, rumours have been swirling around Amazon’s potential entry into the Nordics, and the day has finally arrived. Amazon has launched in …
Interview: Vaimo’s Approach to your Ecommerce Launch
Today, we’ll be talking to Henrik Feld-Jakobsen (Director of Strategy, Vaimo) to hear more about our different approaches to building an eCommerce store. You’ll get a …
Another Year, Another Peak Sales Season
A pitter-patter of Slack messages foreshadows what we already know: the 2020 eCommerce peak sales season is almost here. Before sprinting into the holiday season, uncrumple …
8 UX Tips for Your Ecommerce Site
On the run-up to Black Friday, UX could be the difference-maker for your eCommerce site to convert leads into customers.
Building a Digital Strategy Roadmap: Visual Time-Based Roadmap
Welcome to Step 5 of the digital strategy roadmap planning. In our previous article, we explained how to identify the key themes for your digital roadmap. …
The Impact of COVID-19 on Black Friday 2020
Every year, it’s right about now that businesses start planning their Black Friday campaigns. Typically the largest shopping weekend of the year, all efforts are on …
Building a Digital Strategy Roadmap: Activities & Projects
Welcome to Step 3 of the digital strategy roadmap planning. In our previous article, we explained the importance of KPI setting, and the best practices we …
