AI in Ecommerce: How It Adds Value
With the increased dedication to online shopping because of the pandemic, one thing has become apparent for retailers of all kinds — the value of artificial …
Ramadan Ecommerce in 2021
One thing is clear regarding Ramadan in 2021: the biggest shopping day forB2C commerce in the MENA region will increasingly take place on laptops, phones, and …
Social Commerce in 2021 and Beyond
U.S. retail social commerce sales are expected to rise by 34.8% to $36.09 billion this year, representing 4.3% of all retail eCommerce sales. Our 2020 social …
Unified Commerce — The Future of Retail Experience
When eCommerce first entered the scene, most retailers or companies looking to do online commerce looked at their eCommerce designs (technology stack) as a standalone entity. As time …
D2C Ecommerce in 2021 — Trends, Growth, and How to Succeed
It’s no secret that 2020 changed how consumers handle their shopping needs. With many people around the globe facing lockdowns, limited shopping methods, and even watching …
How Digital Commerce Changed Consumer Behavior in 2020
It has been a long time since the inception of online shopping. Amazon first entered the market back in the mid-1990s. However, even by 2010, only 6.4% …
Amazon’s Demand-Side Platform: What You Need to Know
Amazon’s eCommerce data, gathered from 400 million global consumers every month, makes Amazon’s Demand-Side Platform (DSP) the eCommerce data leader. With more customers joining every day, Amazon …
Amazon Ecommerce: What Manufacturers and Brands Need to Know
When considering selling online, Amazon is the best eCommerce marketplace for you to reach a worldwide audience. Amazon controls half of the global eCommerce market. As …
Multichannel vs Omnichannel – Differences and Challenges
In 2021, companies need to be digital-first. 35% of U.S. consumers said they would be happy if they never made an in-store retail purchase again. This statistic …
Google Universal Analytics (UA) vs Google Analytics 4 (GA4)
Google Universal Analytics (UA) used to offer the option to create web + app and web properties for tracking, but this is no longer the case. …
2021 CEO eCommerce Trends
The COVID-19 pandemic has left an unforgettable mark on our lives and the global economy. Though many industries stalled, eCommerce soared, with our 2020 predictions only …
Selling on Amazon vs an Ecommerce Website: Pros & Cons
Every new seller making the transition to Amazon’s marketplace automatically accesses a global audience. In this article, we discuss a few trends in Amazon eCommerce and …
