Ecommerce Strategy 101: How to Build a Strong Team
As we look to the future of eCommerce in 2021 and beyond, the basic building blocks will be the trifecta of content + commerce + community.
Why Retail Store Closings are Driving Omnichannel Marketing
Retail as we once knew it is changing dramatically. Partially fueled by the pandemic and partially driven by new consumer habits, retail is shutting the doors …
B2B Ecommerce Design & Development Trends 2021
Due to the pandemic, B2B buyers have been forced to interact with B2B sellers in a wholly digital way. And as the dust begins to settle, …
Linear Commerce: What It Is and Why It’s Important
For a product to be purchased, there must first be an audience who wants or needs it. Based on this fundamental of business, linear commerce flips …
The Business Value of Adobe Content Management
The perfect storm continues to brew for businesses looking to improve their omnichannel retailing experience. COVID has accelerated the rush to digital at an incredible rate, …
What is Omnichannel Retailing
In the world of online commerce, frequently used buzzwords often lack a true depth of meaning.
The Second Coming of Conversational Commerce
Conversational commerce has been shaping consumer expectations around brand interactions and will continue to do so. As consumers become more reliant upon digital conversations, what they …
4 SEO Tips for a Better Digital Customer Journey
SEO is crucial in directing relevant traffic to your eCommerce storefront. Having a great SEO strategy is the key to attracting and engaging in the awareness …
The Consumer Journey: Why Product Data Matters
Today, companies are taking a hard look at their customer journey optimization, realizing that they cannot remain competitive in a tightening market without understanding their consumer …
Magento Commerce and Adobe Experience Manager: How 1+1 = 3
In 2019, retail eCommerce sales worldwide were equivalent to $3.53 trillion USD. By 2022, eCommerce revenue is projected to grow to $6.54 trillion USD. With the …
Digital is Better, Says COVID-19
With vaccines becoming more readily available, it’s easy to imagine a future in which life returns to normalcy. However, while we may return to many of …
Pre-Loved Commerce: How Used Online Marketplaces are Taking Over
In recent years, a new shopping trend has emerged among younger generations: thrifting. Thrifting, or purchasing secondhand goods, has entered the mainstream and has become increasingly …
