Shoppable Content: An Effortless Digital Experience
Shoppable content is part of an optimized eCommerce strategy that makes everyday digital experiences an opportunity to purchase without leaving the platform that a customer is …
4 SEO Tips for a Better Digital Customer Journey
SEO is crucial in directing relevant traffic to your eCommerce storefront. Having a great SEO strategy is the key to attracting and engaging in the awareness …
The Consumer Journey: Why Product Data Matters
Today, companies are taking a hard look at their customer journey optimization, realizing that they cannot remain competitive in a tightening market without understanding their consumer …
Optimize Your Digital Customer Experience in 5 Practical Steps
Understanding how your customer experience is perceived is a must in today’s digital commerce world. Not only does an optimized customer experience improve conversion rates, which …
Unified Commerce — The Future of Retail Experience
When eCommerce first entered the scene, most retailers or companies looking to do online commerce looked at their eCommerce designs (technology stack) as a standalone entity. As time …
8 UX Tips for Your Ecommerce Site
On the run-up to Black Friday, UX could be the difference-maker for your eCommerce site to convert leads into customers.
How to Improve Customer Loyalty in Ecommerce
How deep does brand and customer loyalty go? Former Apple iPhone fans once endured long lines—now many ignore the newest updates. The stress of losing customer …
COVID-19 & The New Customer Experience
Crises breed change—both at a societal level but also within us all, personally. As COVID-19 has taken hold, we’ve all had to alter our habits and …
Transforming Customer Experience Through User Research
Vaimo’s UX and Strategy Department (UK) recently took a trip to Manchester for a 1-day event on the benefits of user research with PRWD.
Checkout Conversion Optimisation: Checkout Length
As a UX Designer specialising in digital commerce, I’m often faced with tough questions to answer. Questions related to conversion optimisation are my favourite though, but …
5 Key Takeaways — Customer Experience and Product Experience
Recently, we sat down with Virginie Blot, product experience management (PXM) evangelist at Akeneo to discuss all things product and customer experience.
Why Customer Obsession is the Key to Commerce Success
Rapidly evolving customer expectations are setting new baselines for merchants, one digital experience at a time. This has been fuelled by the blurring of the physical …
