Alcohol Ecommerce: 2021 Trends, Strategies, and Markets
Alcohol ecommerce has grown in almost every market this past year. Even in the U.S., where regulations previously have held back the digitalization of this industry, …
Selecting an Enterprise Ecommerce Hosting Service
Countless eCommerce companies struggle with slow loading speeds, insufficient security, and poorly managed web servers. Choosing a good hosting service for your eCommerce business can either …
The Essential Guide to Ecommerce Pricing Strategies
Deciding on a pricing strategy is an essential part of your overall business strategy, and setting the right prices is a balancing act—and can be a …
The 5 W’s of PIM—and How to Apply Them
In 1964, Bertram Gross coined the term “information overload” in his work, “The Managing of Organizations” while teaching Political Science at Hunter College.
AI in eCommerce: It’s Everywhere
When you think of AI, it’s easy to think of science fiction. You may think Artificial Intelligence (AI) still belongs in the future and that it’s …
Social Commerce Platforms & Tactics in 2021
As we addressed earlier this year, Social Commerce is the new frontier of eCommerce. By meeting your potential customers in the place where they already spend …
Multi-Brand Strategy: 5 Top Trends in 2021
While companies like GAP, P&G, and Facebook operate in different business categories, they have one characteristic in common—they are all large multi-brand companies.
First-Party Data Strategy: 2021 Trends
As platform after platform is phasing out third-party cookies, the data landscape is changing. The emphasis on privacy and data regulations will only continue to grow, and …
Digital Experience Strategy: Customer Data in B2B eCommerce
For B2B companies, implementing strategy has not always been a priority as it has been for B2C brands. Yet, as the B2B landscape evolves, and current …
How AEM Streamlines Multi-Channel Content Management
We live in a multi-channel world, and in 2021, no one deals with just one eCommerce channel. Even the simplest digital businesses will likely connect with …
Digital Commerce Business Models: The Current Landscape
As the world awakened to eCommerce during the pandemic, many companies recognized the need to adapt their digital commerce business models to optimize their reach and …
Digital Commerce: Shopping as Entertainment
When was the last time you — or even someone you know — went shopping with a big group of friends? Not holiday shopping, or making …
